We all know innovation is essential for driving business growth and helping to differentiate your organization from key competitors. But it’s not enough to simply talk about innovation, or urge employees to “think outside the box.”
Corporate America has been talking about innovation as a business imperative for almost 20 years now. In that time, we’ve seen new models and gatekeepers emerge. We’ve also seen attitudes and strategies shift. And although 91 percent of executives still say innovation is a strategic priority, some interesting changes are afoot.